Premium marketing. Personal service.Outstanding results.
Meet Michael

Hello, I’m Michael. Let me introduce myself.

Before you trust someone with your home, it helps to know who they are. So rather than write it all down, I’d rather just talk to you.

Intro video coming soon. Michael’s 90-second welcome will play here.

The person behind the sign

More than an estate agent

I’m Michael, a Bradford man, born and bred. Before the “For Sale” boards and the valuations, I’m a husband and a dad, and the same person on a Sunday morning as I am on a Tuesday viewing. I believe selling a home is a personal thing, so I keep my business personal too: a deliberately small number of homes, looked after by me, from first hello to final completion. When you ring, it is my phone that rings. When a buyer walks through your hall, it is me showing them round. Nobody hands your sale to a colleague halfway through, because there is no colleague to hand it to.

I started out because I was frustrated by how the big agencies treat people, like a number on a target sheet. Homes were listed and then left alone, updates arrived only when the seller chased for them, and the honest conversation was the one nobody wanted to have. I wanted to do it the opposite way round. Fewer clients, more care, and a straight answer even when it isn’t the one you were hoping for. If a price is too ambitious for the market you are actually in, I would far rather say so at your kitchen table in the first week than watch your home sit there for six months while the interest quietly drifts somewhere else.

It does mean I turn work away, and I have made my peace with that. Taking on every home that came along would mean doing all of them averagely, and averagely is exactly what you can already get anywhere else. I would rather look after a handful of families properly and give every one of their homes the photography, the film and the care that most agencies save for their biggest instructions.

Michael Brownsett receiving the eXp UK Best Newcomer 2025 award
Recognised

eXp UK Best Newcomer, 2025

The night eXp UK named me Best Newcomer, recognition for building something a bit different: a boutique, personal agency that puts service before volume. I would be stretching it if I said awards were the reason I do this, because they are not. What they do tell you is that the way I work stands up when people from outside Bradford look at it closely, and that a small agency can be measured against the big names without flinching. There’s a second award since then; both are at the bottom of this page.

A few of my hats

Dad, husband, neighbour, agent

Michael with his family at Grace’s baptism
Dad

My kids keep me grounded, and remind me every home is somebody's family.

Michael and Chrissie at the eXp UK awards night
Husband

A partner in life and in the business; we do this as a team.

Michael on a swing in a Bradford back garden
Neighbour

Bradford born and bred. I sell the streets I actually live on.

Michael in a Bradford City shirt with his cockapoo
Dog dad

Never far from my four-legged sidekick. Walks are where I do my best thinking.

Michael speaking on stage at the eXp UK conference
Your agent

The one who does your viewings and answers your calls, personally.

“I’d rather sell ten homes properly than a hundred badly. Your move only happens once, and it deserves an agent who treats it that way.”
Michael BrownsettBrownsett Personal Estate Agents
Michael Brownsett
My story

Local roots, and a reason I do this

Family comes first for me. Everything I do around work is built so I can still be there for the school run and the weekends, and my wife is part of this business as well as my life, so looking after your sale really is a family concern. That’s exactly why I understand what moving means to your family: it isn’t a transaction, it’s the next chapter. There is usually a fair bit of sentiment and a fair bit of stress wrapped up in it, and neither of those ever shows up on a target sheet.

I know these streets because I live on them. When I tell a buyer about the walk to the park, the good school catchment or the quiet end of the road, it’s because I’ve been there, not because I read it on a listing. I have walked the dog past most of these houses at some point, usually far too early in the morning. Buyers can always tell the difference between an agent reading out a spec sheet and somebody who genuinely knows the area they are about to move into, and that difference is often what turns a polite look round into an offer.

“Selling a home is about people first. Get that right and the result follows.”
The little things

A bit more about me

From
Bradford, born & bred
Weekends
Viewings, Bradford City and family time
Believes in
The best marketing on every home, not just the big ones
Won't do
Pressure, jargon or empty promises
My patch
Bradford & Halifax, the streets I actually live on
Sidekick
A cockapoo who supervises every thinking walk
Recognised
eXp UK Best Newcomer 2025 · Yorkshire Prestige 2026/27
On my books
A deliberately small number of homes at once

Now I’ve said hello. Let’s have a chat.

Whether you’re ready to move or just weighing it up, I’m always happy to talk it through, no pressure, no jargon.

Book a free valuationCall me · 01274 955 559
Award-winning

The two I'm proudest of

I didn’t set out to win anything. I set out to sell homes properly. So being recognised twice, by the industry and by Yorkshire, means an enormous amount. The real measure is still a happy seller and a smooth completion, but I’d be lying if I said these weren’t on the wall.

eXp UK Best Newcomer 2025, Winner

Best Newcomer, 2025

eXp is one of the largest estate agency networks in the world, and Best Newcomer recognises the strongest start made by an agent joining it. I started from nothing: no high-street office, no inherited client list, just a phone, a camera and a promise to do this properly. Being picked out in my first year still hasn’t quite sunk in.

Yorkshire Prestige Awards Best Independent Estate Agent 2026/27, Winner

Best Independent Estate Agent, 2026/27

The Prestige Awards celebrate independent businesses across Yorkshire, the ones competing on craft and service rather than sheer size. To be named the county’s best independent estate agent, as a one-man agency up against firms many times my size, is genuinely humbling.